CLIENT: IKEA
So at some stage in every creatives career they go through a stage when they want to have a monkey in their commercial. This is that ad. It was advertising the new extended kids range in their new catalogue. The end line still grates on me.
RESULTS:
Lots of local industry accolades. Lot’s of angry mums! “We spend years teaching our kids about stranger danger and you have this big guy come in and take the kids away!” Seriously, who knew.
It’s not one of my personal faves but it’s one that inspired a lot of Junior people in the industry.
(Okay, let’s move along now).
